About

Hello!

My name is Katie and I’m a Denver-based UX/UI Designer that embraces both the analytical and creative aspects of the design process.

My unique background in anthropology and design-related journalism has helped me to develop a robust and varied skill set that includes primary and secondary research, content creation and strategy, visual design, and fluency in design software (especially Figma and Adobe CC). Using my innate curiosity and systems-based approach to problem-solving, I aim to create accessible and artful experiences that meet both user and business needs.

In my free time, you can find me designing punny greeting cards, listening to podcasts, walking my pup Wilbur, or trying to cook up something tasty!

Let’s connect!

katiegrogan0@gmail.com

LinkedIn

Skills

UX Design

User Research | Heuristic Evaluation | Ethical Personas | Usability Testing | IA | Visual Design | UI Design | Wireframing | Prototyping | UX Writing | User Journeys | Competitive Analysis | Information Architecture
Essential Skills

Storytelling | Creativity | Design Thinking | Collaboration | Empathy | Communication | Curiosity | Critical Thinking | Organization | Adaptability | Time Management
Tools

Figma | Adobe CC | Basic HTML & CSS | Trello | Slack | Otter | BB Edit | Optimal Workshop | WordPress | Squarespace | MailChimp | Asana | Jira | Userbrain | Dovetail | Notion | Hubspot | Heap

Recent Experience

UX Designer, eCommerce | Blueprint Test Prep
Jul. 2022 - Present | Remote

Created data-driven design concepts, site maps, interactions, visual design artifacts, prototypes, and accessibility standards to improve the eCommerce experience for 4 company websites, averaging about 2 million visitors per year.

Reduced time to navigate to checkout by 40% on average by working with the development team to make technical improvements to cart experience.
Increased checkout conversion by 5% by conducting unmoderated usability testing and using insights to drive design decisions that decreased friction in the account creation and checkout process.
Drove a 50% increase in new leads through higher converting channels by identifying experience gaps with cross-functional stakeholders and implementing a consistent contact strategy on key webpages.
Initiated a weekly design review session with the eComm development team that had a 98% adoption rate, which ensured team alignment before cross-functional presentations and earned team trust.
Lead design efforts in the creation of a new eCommerce store on Abobe Commerce including creating a new information architecture, style guide creation, user flows, email templates, and leading design reviews with stakeholders.
Recognized by employees and teammates for Employee of the Quarter award for exemplifying company values in Q1 2023.

UX Designer | Freelance
Jan. 2022 - Jul. 2022

Worked with individual clients on UX projects that included conducting user research and creating relevant deliverables, including wireframes, archetype personas, competitive analysis, and/or prototypes. Example projects include:

Do Good Be Good: Conducted user interviews, secondary user research, competitive analysis, and content inventory to create insights that informed the design of low- and high-fidelity iterations of an educational mobile app concept for AmeriCorps members. Presented and handed off wireframes, prototypes, design system, style guide, and next steps to client. Spearheaded style guide and design system with eye towards accessibility.
OSSOM Jobs: Conducted usability testing on an existing online job board website for creatives, identified and designed key interaction improvements for increased usability, completed iterative testing, and assembled handoff materials in Figma.

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